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浮生一千一百六十五日（第1页）

必胜客（PizzaHut）大约完成了美式餐饮业在海外市场的最华丽转身。美国本土的PizzaHut几乎连个完整门堂都没有，往往蜗居在Target、Walmart之流的大型超市出入口，作为一个简单粗暴的外卖点餐portal而谦逊低调地存在着。然而该品牌到了中国市场即摇身一变，成了个统一规划管理、连锁价值稳固、品牌与服务意识完善且颇受国内中、高产消费群体青睐的“像样的连锁西餐厅”。

当然我们都知道另几个共享此成功模式的美国餐饮企业分别为McDonald（麦当劳）和肯德基（KFC），只是这两家相较于必胜客中国餐厅则更倾向于街坊化、亲民化；星爸爸（Starbucks）也排得上这个“海外业绩成功榜”，但在本土产品适应性上同样弱势于必胜客。

打小吃着必胜客中国连锁西餐厅长大的我，初到美国时在Target超市大厅里看到门可罗雀的PizzaHut（必胜客）外卖小门铺，心情是五味杂陈的。而必胜客（PizzaHut）身为连锁西餐厅的规范化和多样化，不是在美国本土，而是在万里之遥的中国市场上实现了最大范畴的认可和创收，这实在是区域企业国际化转型的一个重要成功案例。可喜可贺，本次华夏之旅，令我日日得以大快朵颐必胜客中国欢乐餐厅的满餉胜宴。难以否认，中国真是一个巨大的goldenmarket！

PizzaHutisprobablytheveryAmericancuisinecorporatethatachievedthemoststunningturn-aroundininternationalmarkets，especiallyatChina.MostPizzaHutspotsonAmericansoildon’tevenhavedine-inspaceandsolelyexistasasimpletake-outorderingportalinsupermarketslikeTargetandWalmart.HoweverPizzaHutturneditselfasanauthentic，successful，andnation-widerestaurantfranchiseofAmericancuisineinChinesemarketwithunifiedmanagementmodel，solidvaluechain，synchronizedintegrityinbrandandservices，andreliablecustomergroupsfromwealthyorfinanciallycomfortableChinese.ThereareafewotherAmericancuisinebrandsthatcanbecountedassuccessfulpioneersinChinesemarketsuchasMcDonaldandKFC.Thethingistheycoveredmorestreetsandblocksatexpenseofcheaperpriceandfast-foodbusinessmodel，whichcompromisedtheirpotentialbecoming“premiumAmericanrestaurant”inlocalmarket.StarbucksisanothersuccessfulexampleofinternationalmarketachievementsofU.S.cuisinebrands，anditalsoyieldsforPizzaHutinChinesemarketintermsofcapabilityoflocalizingproductsandcustomizingflavors.

AsusedtobeachildwhogrewupdininginavarietyoffancyPizzaHutrestaurantsinChina，Ididexperienceaso-called“culturalshock”uponmyfirstarrivalatU.S.yearsagowhenIsawashabby-ish，tinytinyPizzaHutorderingwindowthatwasjammedinaTargetstorealongwithotherfast-foodsuppliers.TheinterestingfactisthatPizzaHutdiscoveredanincrediblebusinessmodelandaccomplishedatriumphinoperatingahighly-recognizablepremiumAmericanrestaurantfranchisenotinU.S，butinChina，aforeignmarkethalf-a-planetawayfromitshometown.Forthatmatter，PizzaHutdeservesmoreresearchandin-depthstudyasitportraysaclassiccaseofimpressivepenetrationandevolutionofatypicalAmericanbrandinglobalscale.

ManythankstomyhilariousChinatrip，IgettorelivethosegourmetmomentsfrommychildhoodwithPizzaHut’sChineseHappyRestaurantsagainandagain!It’snodoubtthatChinaissuchagoldenmarketwithabigheartandhospitalitytoeveryonewholikestoknowitmore.

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